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1. the act of putting to a special use or purpose: the application of common sense to a problem.
2. the act of requesting.
3. a written or spoken request or appeal for employment, admission, help, funds, etc.: to file an application for admission to a university.
4. a form to be filled out by an applicant, as for a job or a driver's license.
5. close attention; persistent effort: Application to one's studies is necessary.

Origin:
1375-1425; late ME applicacio(u)n (< MF) < L applicātiōn- (s. of applicātiō), equiv. to applicāt(us) applied (ptp. of applicāre to APPLY ) + -iōn- -ION
http://dictionary.reference.com/browse/application?qsrc=2888

We have recently it seems had a full time job in filling in application forms. This has been for a variety reasons including ACE funding, and a string of festival and platform applications. I almost feel like a professional. If only it were that enjoyable. Despite thinking that each time this will get easier (and to a small degree it does), there is always an unending amount of time involved and always one if not several awkward questions to answer, (are these really relevant one must ask). And then there is the waiting....did all my effort pay off?

As a small company who take on board all its own administration as well as the artistic side of directing, choreographing and performing, we are recognising (and have done for a while) the sheer amount of work and skill this involves. We are demanding of ourselves competence in areas in which largely we have no experience in, and just 'common sense' (whatever that means) to guide us through. For most part, we are doing a good job, and the success rate is high and new levels of efficiency realised.

However, there will come a time where to have our own administrator will be a necessity not just a luxury.

Any offers?!